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Add a New Review Ask, Italian Restaurant 80%
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Description:
Background
We had been talking about opening a restaurant together for several years – so we did our research and we felt there was a gap in the quality end of the pizza and pasta market. In June 1993 we opened our first ASK (a combination of our initials) restaurant in Belsize Park NW3. Fortunately our first restaurant was an instant success and we opened another two restaurants in the following year.
By September 1995 we had grown to nine restaurants and gained a listing on the Alternative Investment Market (AIM) to fund further expansion. Although we have grown rapidly over the years our focus remains constant; to serve freshly prepared quality food in stylish and comfortable surroundings with friendly efficient service.
ASK Central was delisted from AIM in June 2004 when it went into private hands. It currently owns and operates over 180 pizza and pasta restaurants around the UK. Each restaurant has a unique design to suit the character of the building and we take particular pleasure in restoring listed buildings or buildings of local interest
I visited the one in the arcade on Gloucester Road last winter. It was a good dish but the restaurant itself was a bit too cramped for my taste. I would not rule out trying it again but maybe a different location. Until now I was not aware that it was even a chain!
Ask may be a step up from Zizzi but it sounds like it is several flights of stairs up from Pizza Hut.
Joanna James about 1 year
Although it can sometimes feel like you are at Pizza Express, Ask really does have a style of its own. Namely, a slightly breezier atmosphere and a willingness to offer pizzas at which others might balk, such as the Huz-a-rie (spicy sausage, roast pepper, roast onions, £7.25) or tropicale (ham and pineapple) – the latter, these days, being rarely seen outside Domino’s. Their’s is a friendly restaurant, the food is almost always good, and Ask is one step above Zizzi which is its sister restaurant chain. Service can be slow when things get busy, but this is a safe bet if there is not a Pizza Express nearby. Normally I frequent the one located on Victoria Street. Service has always been good and Seating is ample and comfortable. There are two floors divided by a spiral staircase to the f…..
Although it can sometimes feel like you are at Pizza Express, Ask really does have a style of its own. Namely, a slightly breezier atmosphere and a willingness to offer pizzas at which others might balk, such as the Huz-a-rie (spicy sausage, roast pepper, roast onions, £7.25) or tropicale (ham and pineapple) – the latter, these days, being rarely seen outside Domino’s. Their’s is a friendly restaurant, the food is almost always good, and Ask is one step above Zizzi which is its sister restaurant chain. Service can be slow when things get busy, but this is a safe bet if there is not a Pizza Express nearby. Normally I frequent the one located on Victoria Street. Service has always been good and Seating is ample and comfortable. There are two floors divided by a spiral staircase to the front of the restaurant and a set of regular stairs towards the back of the building. I do not believe that there is a lift, so keep in mind if needed (or call to double check).
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